Creating Intellectual Property Through Podcasting, with Vinnie Potestivo.

Talking to multi-award winning podcast host, and MTV veteran, Vinnie Potestivo about some of the lesser known benefits of podcasting for business.

Vinnie Potestivo has one of those career CVs that make you think you've entered an alternate reality. But that aside, what I discovered in this conversation was a professional who cares deeply about creativity, and has an approach to serving business that bridges insight, experience and connection. 

One of my favourite quotes from this episode is: 

“Exposure without sharing is entertainment. Exposure WITH sharing… that’s discovery.”

We talk about 

 - the importance of IP, and why podcasting may be one of the most perfect ways to create it. 

 - the future of podcasting, and why the timing is so good to create now

 - strategies to maximise your podcast reach and payoff. 

Vinnie Potestivo is an industry-leading media and talent innovator who is widely known for his inclusive and impactful approach to brand building and personal brand development.

With over 25 years of experience, he and his teams have become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture.

Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Ashton Kutcher, Jessica Simpson, Ashlee Simpson, Tyrese Gibson, Lauren Conrad, Diane von Furstenberg, Rob Lowe, Danielle Fishel, Peter Thomas Roth, Kelly Osbourne, Kristin Cavallari, Nasir “Nas” Jones, Molly Sims, Vanessa Lachey, Susie Castillo, Damien Fahey, Quddus, Suchin Pak, Gideon Yago,, Ebro, DJ Clue, LaLa Anthony, Hilary Duff, and Leah McSweeney among others.

I Have A Podcast with Vinnie Potestivo, a collection of conversations with celebrities and creatives who aim to inspire us in our everyday lives, can be found on Apple Podcasts and anywhere else you listen to yours.

Vinnie can be seen on where he shares business and brand strategies for people looking to inspire and impact with media. You can also find him at

The resources that Vinnie mentioned for podcasters can be found at

Categories: creative, podcast, podcasting, intellectual property